About Fandango Media Group

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So far Fandango Media Group has created 11 blog entries.

Brand Positioning in the Marketplace

A common question among marketers has always been the difference between branding and positioning. Many believe they are synonymous with each other, while others know they are different, but aren’t sure which is which. This confusion will hopefully be remedied within the following discussion. WHAT IS POSITIONING? Let’s begin with what is involved in positioning. [...]

Understanding the Process of Logo Design

A logo is an important asset to any company. It is a symbol that stands to make an organization or individual instantly recognizable, and represents everything a company stands for packaged in a simple visual. The process of designing a logo involves time and research to ensure uniqueness and trademark eligibility. Let’s take a closer [...]

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